June 29, 2020

SEO: 5 Ways to Increase Rankings and Visibility on Google

There are several ways of improving your site’s SEO if you utilize these strategies you can boost your presence in search results. Your SERP in search results can help you reach more customers and earn more revenue online, this is why it’s important to improve your SEO.

Do you want to boost your site’s rankings in search results for keywords and phrases related to your business? Below are the ways you can improve your search engine optimization (SEO) strategy to achieve top rankings:

1. Begin With an SEO Website Audit.

An SEO audit will help to point out your site’s strengths and weaknesses. In order to determine effective ways to increase Search Engine Optimization for your website, you have to start with an audit.

By doing this, you will utilize strategies that will enable you to maximize your strengths and build-up the weaker areas of your SEO. SEO auditing does not guarantee the improvement of your website SEO but it’s a step in the right direction capable of boosting your SEO efforts.

An SEO website audit focuses:

  • Your website structure
  • Information architecture
  • Existing content

2. Improve Site Navigation.

Website navigation is great for your users and your SEO performance especially when it is done the right way. Having good website navigation enables visitors to access what they want easily.

Improving your site’s navigation would help to impact your bounce rate and how long visitors stay on your site. Also, it would increase the number of pages visitors view thereby impacting your search engine rankings.

Poor navigation makes your brand look bad and it can lead them to look for other options in order to cater to their needs.

You should develop a clear navigational structure so that visitors can find what they are searching for on your site. An important thing to do with your site’s navigation is to ensure that a page is never more than 3 clicks away.

3. Optimize Your Website For Mobile.

It’s important that your site is optimized for mobile. As a matter of fact, Google penalizes sites that are not mobile-friendly. Here are just a few reasons why you should consider optimizing your site for mobile: 

  • Mobile-friendly sites show up higher in search results
  • Mobile searches make up more than half of searches on Google.com
  • For many advertisers, the majority of traffic comes from mobile users.
  • If your site isn’t optimized for mobile, visitors are 5 times more likely to leave

The following are a few elements that make an effective mobile website:

Does your site load quickly?

A number of visitors would leave your site if the pages don’t load within 3 seconds. You must ensure that you minimize the loading time so that visitors can navigate your website quickly and easily.

Is it easy to navigate?

You have to ensure that your site’s menu is simplified so that mobile users do not have to zoom in to read. This is because if visitors do not get the information they want with ease they will leave your site.

Is it easy to take action?

Your website should enable mobile users to perform various tasks which include contacting you, searching for a product, or making a purchase. Do not make the procedure to complete a form or transaction too long.

If your site has been around for a while, you’ll want to consult with a web design expert to see if your site design is mobile friendly. If not, take the steps to ensure that it’s mobile responsive before you lose any more of that valuable mobile traffic!

4. Optimize Your Site For Speed.

When ranking your site Google algorithm considers your site’s speed. Therefore, it is quite important that your site is fast.

If your website page takes longer to load, this could discourage the customers and they may go to your competitor’s site to get what they need.

Recent studies have shown that, if your site takes longer than 3 seconds to load, you could lose almost 50% of your site visitors.

In order to enhance bounce rates as well as your SERP ranking, you’ll need to make some changes to your site so as to improve your site’s speed. This helps to provide a better UX and also boost conversion rates.

5. Produce High-quality Content That Adds Value, Consistently.

Another way to increase search engine optimization is by producing high-quality content consistently. Great content can lead to a significant change in your site’s ranking. You must endeavor your contents are useful to your target audience and also provide value with accurate information.  

Here are 9 ingredients that make for great content:

  • Create Original Content
  • Focus On Creating Strong Headlines
  • Make Your Content Actionable
  • Be Able to Provide Answers
  • Be Accurate in Your Reporting and Sourcing of Information
  • Create Engaging and Content
  • Add Images and Video for Better Communication
  • Write Short and Pointed Content
  • Make Updates to Your Website or Blog From Time to Time

Would You Like to Improve Your SEO Efforts And Your Brand Search Rankings? We’d Love to Help, Contact us today on +230 54729515.

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